American dream for this successful French that has in a decade, register among the creators to New York, without disowning its heritage from the old continent. Cosmopolitan collections seduced the citizens of the world, eager to timeless elegance…
The route of Catherine Malandrino has all the necessary ingredients to the scenario of a good Walt Disney prince charming, successful, good fairy, travel, palace (New York loft) … nothing seems to miss the table in golden destiny. However, if some see it as a magic wand of chance, the applicant considers that luck or not, she would have come to realize his dreams no matter what.
Catherine Malandrino will first form at ESMOD Paris. For three years, she learns the basics of sewing, hobby and developed his pencil stroke. Very quickly, his teachers are aware that the young woman has that no school can teach or bring: talent. They do not deceive, because just out of school, Catherine Malandrino integrates sharp studios such as Louis Feraud and Emanuel Ungaro.
She continues to train for it, enjoying being in direct contact with the essence of this French elegance he likes so much. In 1990, he was entrusted with the artistic direction of the claw “And You” it strongly take to heart, and will allow it to show the extent of its capabilities. Indeed, under his leadership, the brand returns to form and becomes a strong player in the market ready-to-wear.
This might have continued quietly and smoothly, however, fate had other plans for Catherine Malandrino. In the late 90s, she met and Bernard Aidan, that will change the lives of the young designer who must soon choose between his career in the hexagon and follow her fiancé to America, where it works. Amorous folly him and the beautiful brunette flew to New York, confident and pregnant.
She quickly falls under the spell of the city and feeds his intense and cosmopolitan energy. She realizes that New York is the piece of the puzzle that will allow it to be. Within this continuous stirring, this mixed population and this insane pace, the designer feels grow wings.
Just a few months after her arrival, she works for Diane Von Furstenberg and manage to boost sales of the latter, while she spends her nights in the development of its own line. Catherine Malandrino feels that the look she asks about fashion is unique and the message it delivers through her clothes certainly will resonate. Its concept is to provide a cloakroom both inherently feminine and refined, while applying a true urban philosophy, a mix between the codes of French style and lifestyle of New York working girl.
In 1998, she offers her first collection, called “Collage”. His French touch and delicate outfits and urban excite the press and buyers at the point end up (during fashion week) exposed in the windows of department store Bergdorf Goodman. Then things accelerate, and in no time his name is on everyone’s lips, while his creations are distributed to the most popular places to Big Apple as Neiman Marcus or Bendel.
Things really took off in 2000 when the creative displays to light its hybrid inspirations (Parisian romanticism / energy frenetic New York) through his collection “Flag”. She shows the iconography of the American flag and affix to the dressing room, the shirt in chiffon dress. The operation quickly proves to be a stroke of genius, and the stars can not miss this deliciously French stylist US. Madonna, Sharon Stone, Halle Berry … all while wearing the famous shirt hit the Flag and signed Malandrino.
The collections that follow will draw directly rooted in the different facets of New York. Harlem and charismatic vitality and inspire him opus autumn-winter 2001 “Hallelujah” and these are the tragic events of September 11 that the US will be felt more than ever and that will generate protectionist clothes for a city in search of safety. However, if she soaked his adopted city, it retains all a background Frenchy it maintains by watching old French films where she revels in the image of Catherine Deneuve or Romy Schneider …
It is only natural after having opened four shops downtown – one in Los Angeles and some in Italy – the talented Malandrino come to offer his countrymen the chance to benefit from its divinely falsely classical and modern creations. This is what it will do in 2006 with the opening of a shop on Rue de Grenelle.
It also diversifies its proposals by expanding its collections of accessories line. Moreover, his aura is such that it reaches far beyond the world of fashion, so she will be entrusted with the interior of a former Italian palace to transform it into a hotel very High Standards.
The life of Catherine Malandrino is a sweet mix of traditions, jetset reflexes, sometimes French luxury and sometimes American, and a good deal of work. She lives in a bright loft on the edge of the East River, through Central Park in Aston Martin to drive his son to school and arrives early at the office where she gets into the skin of the designer businesswoman.
Between shots of the international wire, choice of color schemes and developing new accessories, it often arrives late for his lunch she takes on the exclusive Meatpacking (Sex and the City, the club with swimming pool the roof…). And are linked afternoons fitting where she confronts her sketches to the reality of the matter. Viewpoint inspiration, its slogan is “Anytime, everywhere, anywhere”, ie it does not limit and can draw wherever he wants when it comes to designing a room.
In the evening she found her husband to enjoy sushi at Matsuri and sometimes yields to the temptation that is the chocolate soufflé Four Seasons. When she manages to generate some free time, she goes to his house in the Hamptons, escapes in the south of France or flies Scent of a Woman in the Bahamas. However, that which is defined as a pure city and lasts is never too long away from her beloved Manhattan.
Although turnover explodes, it does not prevent the designer to maintain a human structure: it works well with 70 people, rarely relocates production and keeps an eye on every step of the manufacturing process. And if she keeps this thoroughness in work – inherited from his job at Feraud and Ungaro – she gradually left win by scheme to Donna Karan, suggesting it to develop its name to a lifestyle. Thus in his last collection appeared a few men models, which were surely the harbinger of a diversification of the brand …
Catherine Catherine Malandrino
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