The Blogger David Kurt Karl Roth and Jakob Haupt are missing at any fashion party. For “Dandy Diary” stage in the most popular fashion brands, corners with various actions again and again. So they not also jump on the hype around the new “Alexander Wang x H & M”-collection, publish instead a video that supposedly shows how children sew the collection. The message is clear. But with their action, powerful embarked the two bloggers on the garden path.
At first glance, everything seems clear: sitting in a small factory small boys on sewing machines and work in a slum in the Indian capital Mumbai. None of them is older than fourteen. The camera zooms in on one of the boys, who sews the label “Alexander Wang x H & M” in a black piece of clothing. Children work at H & M? This would be a scandal for the Swedish fashion company.
They call it “Alternative advertising”
But it isn’t quite that simple. Have made the film the Modeblogger David Kurt Karl Roth (30) and Jakob Haupt (29) They say they were flown to Mumbai in India at their own expense, on-site, a Spanish war reporter as “Fixerin” (go-between in delicate journalistic research) have helped them establish contact with textile manufacturer. You have finally decided for this little operation, so the blogger. But then it gets interesting, because they have paid for the rotation. “We have paid 500 euro the children. “500 euros for 20 children for 90 minutes each work”, says David Roth. “We have paid the kids for their work.” On YouTube, bloggers describe their film as “Alternative advertisement”. There’s the clip here to see:
Scandal clicks well?
The film plays well in social networks. Since it went live on November 2, 18.527 people saw him on YouTube, 5661 users like it on Facebook and 3534 told him. The comments range from “sad”, “How much you have paid the actor” none of the children is older than fourteen” to “Provo art”,?” and “What is this now, to produce out of the relationship?”.
David Kurt Karl Roth says to our site: “It was therefore, go kick a discussion that is no longer possible with the usual reports.” It remains unclear what exactly he thinks. Because the bloggers do not reveal their sources, can not understand is, if the film is a fake or a factual report. You both really care to point out the deficiencies in the textile industry? Or, as the Facebook user Alessandro Pukki suspected: “it isn’t you, to improve the conditions. Otherwise not ye in weekday-pants (I’m not a professional, but which do not belong to H & M?) bounce across India. My feeling is that it is a big marketing idea by you. Only I don’t buy the message you.”
Jumped on the bandwagon of Primark?
Most recently, there was a fake campaign against the Irish textile company of Primark, which is suspected to produce under inhumane conditions. Some pieces of clothing found slips with cries for help from sit-in. This turned out to be but a forgery.
“H & M” Announces legal steps
Swedish fashion group responded with an official statement on the video. “H & M’s going on against the today released video of dandy diary legally. The claims of the authors in India recorded video footage show not the production of parts of the Alexander Wang x HM collection. This collection was not produced in India.” Still, the company refers to its code of conductexpressly prohibited child labour.
The message of the “dandy diary”-Jungs is clear: it is worth to think about where fashion comes from which to buy. If in doubt, leave worth sometimes more than takeout. But: Obviously staged videos with distorted facts is rather about the way the action be discussed considered about abuses in textile production.
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