The current “Victoria’s secret”-campaign in the advertise super thin models under the slogan “The perfect body” for a new line of BRA, heated tempers. After numerous protests on Twitter an online petition urges now the U.S. lingerie manufacturer, to apologize and to rethink the marketing strategy.
That “Victoria’s secret” can be presented from his sexy underwear only by slender models, (26) or Alessandra Ambrosio (33) is known – even though most of the women is not nearly as look like Candice Swanepoel. But the latest promotional poster of the laundry label under the name of “The Perfect Body” outraged customers. So the General displeasure spread this campaign a false image of women.
Is size zero perfectly?
In the current campaign of BRA posing ten top models with strikingly thin Gazelle legs, toned tummies and super slim waist. The words “The perfect body” in bold capital letters adorn above them. Critics resent the unnatural edited after woman’s body, which have nothing to do with an average woman and were certainly not “perfect”. That the whole thing should be a word game, nobody understands, unfortunately. As with the word “Body” is meant the bra and not the body.
Online petition against false ideals of beauty
Shortly after the release of the campaign, three English students have started a large petition, which encourages the company to refrain from such controversial marketing strategies and to apologize. “This kind of advertising is an incredibly unhealthy message about women’s bodies to the company and promotes health problems such as a negative review of the body, a poor self-esteem and eating disorders”, Frances Black, co-initiator of the petition, said the “Huffington Post”. So far, 12,500 signatures were collected. “Victoria’s secret” has so far not to the incident expressed.
Protests on Twitter
This type of advertising is criticised in the social networks. Especially on Twitter both women and men, under the Hashtag show #iamperfect what they of the “Victoria’s secret” hold message.
Also top shop with lean Shitstorm
The British fashion chain our site recently came under fire because it shows her fashion to Canarias mannequins. As the Briton posted a picture of himself and a skinny doll Becky Leigh Hopper (23), it caused a Shitstorm against top shop on Twitter. “I’ve seen many thin mannequins, but here they are anorexic. Becky says irresponsible for a company like our site”.
It is also different
The German cosmetics brand Dove was one of the first companies, which fought against the low-fat craze, media and recognized the trend toward natural models. in 2006, the beauty company published an advertisement with ordinary women beyond dress size 34 and thus attracted positive attention.
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