And if she flew to the premium? And if she wanted to take her readers towards the heavens where luxury, excellence and extreme beauty were the only judges in fashion and feminine universe? And if she decided to compete – in his way – with Vogue, L’Officiel and other fashion ultra sharp demos? No need to conjugate the conditional, it did. The newest, called Very Elle, released on April 17…
The trend is for new distribution methods: Oops after the last mag people put on the market, coming second Friday is now the Lagardère group to test a new niche: that of the bi-annual output. The concept of Very She is pushing to the extreme the topics in it, namely beauty, discover the actors VIP area, and fashion, the latter being interpreted ultra graphically.
In the first issue, the writing has unleashed the duo Jonas and Francois (who just completed the last clip of Madonna’s single) to reinterpret the last shots podiums. We can also discover the face of the mysterious gray eminence of L’Oréal (which for the first time has left photograph), while the latest creation by Christian Louboutin for Rodarte exposes playing princesses…
Moreover, knowing full well that it dared to launch a mag at a time when the fashion info is peeled within hours by blogs worldwide, Very She decided to give in interactivity available with a web version, in addition to the paper. The result will be available on VeryElle.fr, a site where the reader / user can revel in a very successful flash layout and take advantage of multiple features, such as viewing short videos (interviews, reports) or indulge in the composition of virtual looks.
She and sharper than much less editorial, the newcomer put on visual avant-garde, exclusive appointments, all on Sevruga caviar air and limited edition products. Very remains whether it will find its audience. Indeed, readers of It surely will feel overwhelmed by the hype and arty tone of luxury Very, while the followers of the neophyte Official consider every angle before deciding – eventually – to give him a chance. To be continued…
Very shy cat visiting me. Always stays more then one meter …
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